Bold, impactful and contemporary Photography taken for the brand targeted at a young creative audience.
We were directd by Sofas and Stuff to work up a strategy to promote a new sub-brand aimed at a aesthetically discerning younger audience. With a lower price point than their main range and an trend-lead mid-century influence, these images needed to be exciting and fresh.
Working with the talented stylist Kate French , we came up with the idea of working with bold backgrounds and coloured blocks, as well as black frames and striking fabrics to bring standout and a more playful feel to these images.
Daylight inspired lighting and the help of some busy set builders helped us achieve this look out a studio space in Hackney.
