A fresh campaign message, product photography and graphics with industry stand-out. Effectively conveying the unique selling features of the brand across national advertising, web and print design, vehicle livery, animated video and social media content.
Begining with the campaign, we distilled what the brand represented starting with producing the campaign strap-line: “It’s your story. So it’s tailored to you.”. This message highlighting the core Sofas and Stuff offering, that every product was made bespoke for each customer, to meet their unique tastes and lifestyle demands.
This worked in tandem with the advertising, which saw the products photographed in a studio setting and then illustrated with customer scenarios.
Along with the advertising, we were commisioned to work with their in-house development team to address how the brand value statements were presented and improve user conversion rates. Site content, including icons and banners were provided to help bring brand consistency
Photography in the factory, as well as lifestyle imagery were also asked for. Read more about the photography taken for Sofas and Stuff here.