Westlab an established name in the health and beauty industry wanted a fresh look for a new range of core salts aimed at a younger market
Having worked with Westlab for a number of years, producing packaging, points of sales and advertising, they came to use for a fresh perspective on a range of salts aimed at a younger consumer.
With the name ‘saltz’ given as a starting point, we worked with Westlab to design a new brand identity and range of product bags. Bright, product identifying colours were given to the designs, offering shelf standout. One colour printing also keeping bag printing costs to a minimum for it’s launch.
