Effectively conveying the unique selling features of the brand across national advertising, web and print design, vehicle livery, animated video and social media content.

Beginning with the campaign, we distilled what the brand represented starting with producing the campaign strapline: “It’s your story. So it’s tailored to you.”. This message highlighting the core Sofas and Stuff offering, that every product was made bespoke for each customer, to meet their unique tastes and lifestyle demands.

This worked in tandem with the advertising, which saw the products photographed in a studio setting and then illustrated with customer scenarios.