EA Technology is a specialist in power engineering, helping electricity networks and asset owners keep critical infrastructure safe, reliable and ready for the energy transition. Following the acquisition of two businesses, EA needed to bring three companies, three identities and three audiences together as one. We defined a clear positioning and brand architecture, evolved the identity to carry the combined business forward, and built a headless website engineered for flexibility, speed and scale, with a campaign system that turns every advert into a purpose-built landing page.

Scope: Brand strategy & positioning • Brand evolution • Brand architecture & merger integration • Headless website design & build • Campaign-to-landing-page system • Content strategy & creation

The impact: A single, confident brand that presents three businesses as one unified expert, without losing the specialist credibility each one brought. The new architecture makes a complex, technical offer easy to navigate, while the headless platform gives EA’s team the freedom to build, launch and scale pages at pace. Every campaign now lands somewhere purpose-built, so engineers, asset managers and network operators move from first click to the right conversation, and EA’s market position grows stronger with every touchpoint.