A Brussels-based e-commerce brand curating sustainable and ethical products for customers across Europe. We partnered with them to translate their new brand into a distinctive, seamless digital experience—designed to support complex e-commerce journeys with clarity and ease.

Scope: Design system development • E-commerce UX strategy • Website UX/UI design • Customer journeys (marketing, membership, shopping, checkout) • Interaction design • React Native app design (in progress)

The impact: A scalable, cohesive digital experience built to support growth and complexity. We created a robust design system and intuitive user journeys that simplify the shopping experience - laying the foundation for a high-performing platform, with an enhanced mobile app experience.