Unbiased connects users with trusted financial advisers, mortgage brokers and accountants. They approached us with a critical challenge: fragmented brand expression across multiple touchpoints and two distinct audiences - consumers (Unbiased) and financial professionals (Unbiased Pro).

Scope: Brand audit & strategy • Comprehensive brand guidelines • Dual-audience framework • Illustration system & usage rules • Colour palette & hierarchy • Typography system • Imagery & tone of voice guidelines

The impact: 
A unified brand architecture that maintains consistency whilst speaking effectively to both audiences. The strategic guidelines resolved years of fragmented design work, giving the team a clear framework to confidently communicate with consumers and professionals across all channels.